HeyJaredBE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth.
- Indexed episodes, last 90 days
- 23
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
Dennis Meador: How to Turn One Podcast Episode Into 30 Content Assets (opens the original)
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Most lawyers who start a podcast quit before it ever pays off — because they're playing the wrong role in their own show. Dennis Meador explains how flipping the host-guest dynamic collapses a three-year payoff into six to eight months, and why one episode should never be just one piece of content. In this episode, Steve Fretzin and Dennis Meador discuss: Pricing without context and the median-low trap The "perpetual guest" podcasting model for attorneys Who should — and shouldn't — start a podc
Pete Leibman: High-Performance Habits Lawyers Can Actually Sustain (opens the original)
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Most lawyers think more hours equal more success—but what if that belief is quietly destroying their performance? In this episode, you’ll learn how to borrow habits from elite athletes to protect your energy, sharpen your focus, and build high-performance routines that actually last. In this episode, Steve Fretzin and Pete Leibman discuss: The myth of “work longer, perform better” in high-pressure careers Sleep, exercise, and nutrition as foundations of cognitive performance Adopting athlete-sty
Jan Roos: Turning Unaware Audiences into High-Value Legal Clients (opens the original)
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Discover why “doing great work and waiting for the phone to ring” is no longer enough for lawyers—and how problem‑focused, education-based marketing can turn unaware prospects into your best clients. In this episode, you’ll learn how to stand out in the attention economy by marketing the problems your clients actually feel, not just the services you offer. In this episode, Steve Fretzin and Jan Roos discuss: From lead generation to demand generation in legal Unaware vs. aware markets and client
Mark McFatridge: Why CEOs Need Peer Advisory Circles to Truly Lead (opens the original)
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Discover why the biggest challenges for CEOs aren’t business problems, but life problems—and how the right peer group can become their most powerful tool for clarity, accountability, and growth. In this episode, you’ll hear how listening, vulnerability, and shared experience can transform the way leaders run their firms and live their lives. In this episode, Steve Fretzin and Mark McFatridge discuss: Listening to understand vs. listening to reply Career path from banking to founding CEO peer gro
Alejo Pijuan: Turning AI Hype into Real ROI for Law Firms (opens the original)
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In this episode, fractional AI officer Alejo Pijuan breaks down how lawyers can use AI to close more qualified leads, slash unbillable busywork, and finally see real ROI from their tech investments. In this episode, Steve Fretzin and Alejo Pijuan discuss: Shiny penny syndrome and narrowing business focus AI as support, not replacement, for legal work Lead response speed and intake breakdowns Tracking data to improve lead quality and conversions Using AI tools and voice agents to reduce unbillabl
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