HeyJaredBe Great with Julian Scadden
Be Great is the weekly playbook of hard-won lessons and actionable systems that help tradespeople make the critical shift from expert technician to unstoppable business owner.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 24, 2026
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- Jul 9, 2026
Latest issues
What did you learn this week? (opens the original)
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I was asked by my team to write a recap of last week’s Super Meeting, but I think the best way to tell the story of this year’s Super Meeting is to share what Nexstar members ask about it.The speakers at last week’s Super Meeting gave us plenty to think about.But I am much more interested in what Nexstar members got out of it.Below are some examples:Reading them and seeing their pictures and enthusiasm gives you a different view of the week. You get to see which parts people took back to the sho
The Shortest Path to Business Ownership is Here (opens the original)
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<img alt="" class="sizing-normal" height="413.76119402985074" src="https://substackcdn.com/image/fetch/$s_!rZiK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb303ceb7-9710-4b3d-9444-c08daf1bbd
The last man in the trades won't hold a wrench (opens the original)
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For forty years we have sold the trades as a career for people who want to work with their hands. We made the pitch sound noble, blue-collar, and physical. And now that automation is coming for everything, the smart people are telling young kids to run toward the trades because the work is physical. Robots can’t unclog your toilet, they say. AI can’t rewire your panel.They’re half right, and the half they’re wrong about is the half that matters.The first robots to arrive won’t crawl under your h
An Open Letter to the CEO of Lowe’s (opens the original)
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Dear Mr. Ellison Thank you for your efforts in addressing the labor shortage in this country. The trades are finally getting the attention they have needed for thirty years. That is something to be happy about. But it is also something worth pausing to think about, and I am going to tell you what I am thinking.I’m concerned that your goal of hitting a million trained people is going to be mistaken for a million solved problems. What if what’s be
Nobody leaves a place they love over five dollars an hour (opens the original)
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When the United States Post Office began flying mail in 1918, the men who did it gave themselves a nickname. One of them, joking with the others, called the outfit a suicide club, and the name stuck because it was more or less accurate. They flew open cockpits with maps strapped to their thighs, no radio, no lights, no de-icing, no weather reports, and a standing instruction from Washington to take off anyway. Snow, fog, whatever. The mail moved.The average pilot could expect about nine hundred
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