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BBB National Programs

By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry.

Podcast · By BBB National Programs · American English · Official site

Indexed episodes, last 90 days
3
Latest publication
Sep 9, 2026
Audience
Checking…
Earliest in this view
Jul 9, 2026

Latest episodes

  1. Episode · Sep 9, 2026

    What Can Advertisers Learn from This Season’s Hot Topics? (opens the original)

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    From pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims. In the Season 6 finale of Ad Watchers , attorneys from the National Advertising Division (NAD) revisit some of the season’s hottest advertising topics and examine a new round of cases involving pharmaceutical products, GLP-1 weight loss programs, supplements, contact lenses, pet products, and AI-enabled technology. The episode highlights six recurring principles: Tailor

  2. Episode · Aug 11, 2026

    How Are Rising Financial Pressures Impacting Advertising Claims? (opens the original)

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    With more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from regulators, competitors, and self-regulatory bodies alike. In this episode of Ad Watchers, attorneys from the National Advertising Division (NAD) break down recent cases involving debt relief providers and personal finance apps, exploring what advertisers need to know about substantiating savings claims, survey-based advertising, t

  3. Episode · Jul 9, 2026

    What makes an influencer trustworthy? (opens the original)

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    Influencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims continue to create challenges for brands, agencies, creators, and consumers. In this episode of Ad Watchers, our hosts speak with Jennifer Santos about the Institute for Responsible Influence, an initiative designed to help creators and brands better understand responsible advertising practices. The conversation covers IRI’s certi

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