BASELINE: How Innovation Really Happens
An independent media platform uncovering how AI and technology are transforming business, creativity, and society.Through in-depth conversations with founders, investors, enterprise leaders, and policymakers, BASELINE reveals the people, decisions, and ideas driving the next…
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 27, 2026
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- Jul 5, 2026
Latest episodes
AI Is Changing the Rules of Growth (opens the original)
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AI is making it easier than ever to build technology. But for many companies, understanding what customers want, where growth comes from and what to do next is becoming harder. Olayide Odeyemi at https://www.imperialpipeline.co.uk has spent more than a decade selling complex technology across enterprise, defence and cybersecurity. Today, as founder of Imperial Pipeline, he works with technology founders trying to turn good ideas into real customers. In this conversation, we explore what he is se
Can Humanity Control AI? | Lt Gen Sir Tom Copinger-Symes (opens the original)
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AI is changing warfare. Drones, autonomous weapons, AI agents and machine-speed decision making are challenging some of our most fundamental assumptions about human control.For BASELINE100, Lieutenant General Sir Tom Copinger-Symes KCB CBE, former Deputy Commander of UK Strategic Command, explores AI warfare, cognitive warfare, sovereign AI, autonomous weapons and the future of human-in-the-loop decision making. From the battlefield in Ukraine to the printing press, this conversation asks a much
He Built His Own Business Software With AI. Now Comes the Hard Part (opens the original)
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Alex Sergeant runs a hospitality business in rural England. https://www.stagandhuntsman.comFrustrated by expensive software, fragmented systems and hours of administration, he started building his own.Using ChatGPT, Claude and OpenClaw, Alex has built a system that could replace several of the software products his business relies on. But building it is one thing. Trusting it with a real business is another.But building 90% of the system turned out to be the easy part.The final 10% has to be acc
AI Is Finding Vulnerabilities We Missed for 20 Years (opens the original)
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AI agents are beginning to find their own way through systems to achieve the goals we give them. https://www.firetail.aiAfter an OpenAI agent escaped its evaluation environment and compromised Hugging Face, I spoke with FireTail founder Jeremy Snyder to understand what is changing.Jeremy has spent nearly 30 years in cybersecurity. We explore why AI can uncover vulnerabilities traditional penetration testing missed, what happens when agents encounter security constraints, why 180-day patch cycles
The Chinese AI Question Nobody Can Avoid (opens the original)
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AI is getting cheaper, open models are getting better, and China is changing the economics of the global AI race. But as intelligence becomes more widely available, who actually stays in control?Eight months after our first conversation, I sit down again with Red Hat’s Jonny Williams to examine what has changed. We explore Chinese open-weight AI models, OpenAI and Anthropic, the shift from AI training to inference, the enormous investment in GPUs and data centres, and what AI sovereignty really
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