HeyJaredBarry Benjamin
- Indexed articles, last 90 days
- 1
- Latest publication
- Jul 10, 2026
- Outlet visibility, for Mondaq
- Top 500K sites
- Earliest in this view
- Jul 10, 2026
Latest articles
Principal Media And Media Agency Contracts: Lessons From The Recent ANA Survey (opens the original)
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Given the changes in the advertising world concerning media buying over the past decade, it is somewhat surprising to see that in a recent survey, nearly 40% of client-side marketers said they either have not updated their media buying agency contracts to address principal media, or do not know whether they did. After its extensive 2016 report on media transparency, the Association of National Advertisers (ANA), a trade group made up primarily of brand advertisers, has been following up with sam
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For Mondaq, the outlet · Measured Aug 1, 2026
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