HeyJaredBaltic Brand Talks
Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
#35. Gediminas Užkuraitis. CEO of Synthesis CG. Deep Dive. (opens the original)
Read excerpt
In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG. We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations. We also dive into the newly launched Global Baltic Brand Index, what makes a Baltic brand truly global, and where the biggest opportunities for the r
#34. Līna Ivanova. Head of SEO & AEO at Scandiweb. Deep Dive. (opens the original)
Read excerpt
In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI. We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when
#33. Gabija Digaitytė-Dobrovolskienė. CMO at Prime Prometics. Deep Dive. (opens the original)
Read excerpt
Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business b
#32. Wael Jabi. KitKat Global Head of Marketing. Deep Dive. (opens the original)
Read excerpt
KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation. This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of ca
#31: What's Trending: Top picks from Cannes Lions 2026 (opens the original)
Read excerpt
Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from t his year's Croisette. Check the case studies for the award-winning campaigns we mentioned: Rihards picks: Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Not enough subject data for this period yet.
Audience
No verified audience measurement yet.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.