HeyJaredBad Community Advice
Not all community-building advice is created equal—and some of it is downright awful.Hosted by Seth Resler, this show features conversations with seasoned community professionals who share the worst advice they’ve received—and what they’ve learned the hard way.It’s part…
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 7, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
"Treat Community Like a Marketing Channel" (opens the original)
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Treating community like another marketing channel sounds logical. But it can prevent your community from delivering much of its value. Joshua Zerkel, Head of Marketing and Community at Gradual and author of The Community Code, joins Seth Resler to unpack his bad advice: “Treat community like a marketing channel.” Joshua explains why community doesn’t fit neatly into marketing—or sales, customer support, or product. Each department can benefit from community, but placing it inside one silo can na
"If You Build It, They Will Come" (opens the original)
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If you build it, they will come. It's one of the most common—and most expensive—mistakes new community builders make. Jono Bacon of Stateshifthas spent decades helping organizations build thriving communities, from open source software projects to global technology companies. In this episode, he explains why launching a forum, Discord server, or Mighty Network is the easy part. Getting people to show up—and keep coming back—is something else entirely. Jono shares why community isn't a platform,
"Build Lots of Channels Before You Launch" (opens the original)
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Before you launch your community, it's tempting to create a channel for every topic your members might want to discuss. Don't. Tightknit co-founder Zach Hawtof explains why the strongest communities begin with fewer spaces, not more. Instead of scattering members across dozens of empty channels, concentrate the conversation in one place until your community tells you it's ready to grow. Along the way, Seth and Zach discuss: * Why your choice of community platform matters less than where your mem
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