Backstage Pass
Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 11, 2026
Latest issues
How to Create an Active Substack Subscriber Chat (opens the original)
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<img alt="" class="sizing-normal" height="1536" src="https://substackcdn.com/image/fetch/$s_!cnF6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F931a8334-b2c0-4908-bb68-f291733c531b_1024x1536.p
The 100 Day 3% Conversion Rate Challenge (opens the original)
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<img alt="people holding pouches with colored powders" class="sizing-normal" height="3521" src="https://images.unsplash.com/photo-1496024840928-4c417adf211d?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw
The Best CTAs Are the Ones You Don’t See (opens the original)
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There are 4 CTAs hidden in this post. Can you find them?One of my favorite sayings is ‘The best marketing is invisible. The worst marketing becomes invisible."‘The best marketing doesn’t feel like marketing. It feels…natural. The worst marketing is so bad that it seems a completely unnatural addition to whatever you are doing, so you immediately ignore it. The same applies to CTAs. CTAs are Calls to Action. You are encouraging/asking/telling the reader to perform some action. The most effective
Kevin Kelly’s Secret Trick For Building an Audience That You Missed (opens the original)
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<img alt="Speaker addresses a large audience at an indoor event" class="sizing-normal" height="3154" src="https://images.unsplash.com/photo-1782860888850-de50d7b94a84?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wzMDAzMzh8MHwxfHN
“You Want to Make Friends, I Want to Make Business” (opens the original)
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Two conversations have changed how I view self-promotion and selling myself. <img alt="two women in hatchback compartment" class="sizing-normal" height="3200" src="https://images.unsplash.com/photo-1529424601215-d2a3daf193ff?c
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