HeyJaredBackcountry Marketing
Go behind-the-scenes with outdoor industry experts as they break down what it takes to produce creative work that works.Produced by: Port Side
- Indexed episodes, last 90 days
- 5
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- Aug 19, 2026
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- Jul 15, 2026
Latest episodes
Bold Creative Is a Growth Strategy (opens the original)
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Creative is often treated as an expense. Joe Prebich, the VP of Benchmade Knife Company, believes the best creative can become one of a brand's most valuable growth assets. In this episode, Joe shares lessons from his time at Red Bull and Benchmade about why bold ideas matter, how great content can create distribution and long-term brand loyalty, and why much of the outdoor industry has become too safe. We also explore the importance of having a strong point of view, why brands need to make real
Can Organic Content Drive Business Growth? | Episode 1 (opens the original)
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In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish, and how they'll measure progress along the way. The conversations reveal a shared challenge. The brands have audiences, products, and stories worth telling, but they haven't yet built a consistent organic content system that creates engagement, strengthens the brand, and continues working even when
How Brands Grow According to Research (opens the original)
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Professor Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute, Adelaide University, breaks down the science behind how brands are remembered. We explore why memory is at the heart of effective marketing, why only a small percentage of buyers are in-market at any given time, and what marketers should be doing to build future demand. Jenni explains the concepts of mental availability, category entry points, and distinctive assets, and why they're some of the s
The Forces Reshaping Marketing | The Relevance Project (opens the original)
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Cole shares the thinking behind The Relevance Project and why he believes relevance has become one of the most important competitive advantages available to brands today. The goal of marketing hasn't changed, but the landscape and tools have. Attention is becoming scarcer, paid media is becoming more expensive, audiences have more control over what they consume than ever before, and brands now have access to free distribution at a scale that was unimaginable just a decade ago. The challenge? Mos
Meet the Three Brands | The Relevance Project (opens the original)
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After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks , loon'r , and SkyGOAT . The Relevance Project is a public experiment exploring whether outdoor brands can become more relevant, recognizable, and memorable by creating audience-first content that builds attention, trust, and long-term demand. About: This podcast is produced by Port Side , a content strategy studio that helps outdoor brands become relevant, recognized, and build an audience. Want to
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