HeyJaredBack2Brave Podcast
A regular show investigating issues affecting the tech sector from a B2B PR and marketing stand-point. Brought to you by Babel.
- Indexed episodes, last 90 days
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- Aug 6, 2026
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- Aug 6, 2026
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B2Human: Why B2B Marketing Needs to Get Personal (opens the original)
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Stop Treating Brand Like a Campaign (and Other B2B Realities) with Sarah Roberts. In the latest episode of Babel’s Back2Brave podcast, Ash Lockett is joined by Sarah Roberts - recently named a top 100 global CMO - to dissect what B2B tech marketing and comms is actually all about, why it feels like it's stuck in the past, and crucially, what to do about it. Whether you're selling a billion-dollar infrastructure solution, or a mobile phone, you're selling to a human. Sarah argues that B2B marketi
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