HeyJaredBack on T-R-A-C-K
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.After hundreds of conversations with…
- Indexed episodes, last 90 days
- 11
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
Adamma Ihemeson on Building Autonomous AI Systems You Can Trust (opens the original)
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In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO , to discuss shifting from surface-level AI use (like prompt generation) to building truly autonomous, agentic AI workflows. Following a 10-day silent meditation retreat reset, Adamma shares her practical, step-by-step approach to systematizing AI within marketing, how to overcome overwhelm, and the importance of ethics and human oversight in an AI-driven future. Key Topic
Larry Long Jr. on Is Cold Calling Dead? Modern Outreach Strategies (opens the original)
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In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Larry Long Jr., CEO and "Chief Energy Officer" at Larry Long Jr. Enterprises, to dive into the evolution of B2B sales outreach and examine whether cold calling is truly dead in today's digital landscape. Together, they break down how modern sales professionals can transition away from transactional, high-volume dialing toward intentional, relationship-driven connections. Key Takeaways Evolution of Cold Outreach: High-volume "
Rachael Woods on The Science of Marketing Infrastructure (opens the original)
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In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Rachael Woods, founder of Woods MarCom, to explore how a background in science shapes a structured, data-driven approach to marketing strategy. Drawing from her transition from chemistry to corporate marketing and agency ownership, Rachael shares practical ways to build reliable marketing infrastructure, measure true acquisition costs, and avoid common operational traps. What We Dive Into: The Scientific Approach to Marketing:
Nathan Burke on Rethinking PLG and Brand Building in Cybersecurity (opens the original)
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Product-led growth (PLG) in enterprise cybersecurity rarely follows the traditional B2B playbook. Rather than using self-serve trials to adopt software independently, security practitioners often use frictionless trials simply to validate marketing claims before requesting a guided demo. True growth requires combining a streamlined product validation flow with a bold, distinct brand identity that breaks through industry noise. What We Dive Into: The Reality of PLG in Cybersecurity: Why tradition
Heidi Ramich On How Communication Drives Growth (opens the original)
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The traditional B2B marketing funnel is officially broken. Joined by guest Heidi Ramich on Tea Time with Tech Marketing Leaders , host Kerry Guard explores why modern customer journeys look less like a straight line and more like a Jackson Pollock painting—and what smart marketing teams are doing about it. In a landscape where buying decisions are driven by entire committees rather than solo decision-makers, Heidi outlines the playbook for transitioning from vanity lead counts to true account-ce
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