BABY FRIDAY
welcome to your baby friday briefing — because thursday needs better branding, and you deserve something to talk about this weekend.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 30, 2026
Latest issues
Why are we still waiting in line? (opens the original)
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Lines have become one of the internet’s favorite things to hate.They’re “ruining New York,” turning neighborhoods into tourist attractions and making influencer pop-ups feel like dystopian cattle calls. And yet, we keep lining up.We mock the people waiting 3 hours for a croissant or 7 hours for lip gloss, then watch their TikToks about it
The first day of school is basically the Met Gala now (opens the original)
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I’m not quite sure if the kids are alright… What I do know is that they’re waking up at 4 a.m. to get ready for school. Gone are the days of a quick Clean & Clear facial cleanse and a messy bun. These kids have turned their back-to-school morning routines into marathons of their own, including multi-step skin care regimens, immense amounts of caffeine and a 2016-worthy beauty beat. I know this because the tweens and teens have infiltrated my TikTok feed with their GRWM videos. And truthfully, th
The Ariana Grande fans who are muting Ariana Grande (opens the original)
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I couldn’t escape Ariana Grande body convos. Images of the pop star, clips from her concerts and never-ending analysis of her shrinking frame were flooding my social media feeds, pulling me further into a dialogue that I didn’t actually want to be a part of.As a lifestyle journalist with a focus on body image, that’s not entirely surprising — algorithms know exactly what to serve me. But the more I scrolled, the more I realized something was missing from nearly every conversation: nuance.Instead
A very WNBA weekend (opens the original)
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I grew up going to New York Liberty games, attending basketball camps and playing through high school myself. I fell off the bandwagon when I got more into fashion, beauty and pop culture than sports, not anticipating the day when those four things would all collide into one. And if you haven’t believed the hype so far, let me be the one to confirm: women’s sports are about so much more than what’s happening on the court.That might seem controversial for me to say — as if I’m telling you that wh
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