HeyJaredB2C Lead Generation
Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market.The content is a blend of conversations, interviews, and fireside…
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- Sep 18, 2026
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- Sep 18, 2026
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Why B2C Lead Gen Became The Verification Files (opens the original)
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After 120 episodes of B2C Lead Generation and nearly three years away, the podcast is back...with a new name and a different focus. The mechanics of generating leads haven’t disappeared, but the bigger problem has moved underneath them, can we actually trust the data we’re collecting? In this very short first episode, I explain why B2C Lead Generation has become The Verification Files, and why identity, verification, fraud, KYC, lead generation and data quality are becoming harder problems as AI
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