B2Bold Marketing
Welcome to B2Bold, the Podcast for B2B marketers and industry players who think differently and lead boldly.
- Indexed episodes, last 90 days
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- Aug 5, 2026
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AI in Sales & Marketing: The Good, The Bad & The Ugly (opens the original)
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How is AI changing the future of marketing? In this episode of B2Bold, we speak with Danielle De Amicis, Head of Marketing for Australia & New Zealand at SAS, about the opportunities, challenges, and realities of AI in modern marketing. We explore how AI is improving efficiency, enhancing customer experiences, and why human expertise and trust remain essential. Tune in for practical insights on using AI to drive smarter marketing and better business outcomes.
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