B2B No Bull
Conversations about marketing communications for B2B marketers.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 11, 2026
- Audience
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- Earliest in this view
- Jul 14, 2026
Latest episodes
The Conversations That Changed How We Think About B2B Marketing (opens the original)
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What if the most important lessons in B2B marketing weren’t about the latest trend—but about seeing what’s coming before everyone else does? In this special episode of B2B No Bull, Liz and Mark look back at the conversations that challenged their assumptions, changed their thinking, and, in some cases, predicted the future. From AI becoming more than a productivity tool to the rise of agent-driven buying, the conversations they had months ago are suddenly looking remarkably prescient. But techno
Confused Brand = Expensive Mistakes: The Growth Killer No One Talks About (opens the original)
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Growth should solve problems—not create new ones. But what happens when more customers, more employees, and more opportunity actually make your business harder to run? In this episode of B2B No Bull, Liz Brohan sits down with brand strategist Sue Kirchner, founder of Brand Strong Marketing, to expose the hidden cost of brand confusion—and why companies often don’t realize it’s happening until growth starts breaking things. From stalled hiring and inconsistent customer experiences to wasted marke
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