HeyJaredB2B Marketing Leaders Podcast
Olga Bondareva, founder of ModumUp, brings together B2B marketers from big tech companies to exchange ideas and share real-world experience
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- Aug 13, 2026
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B2B Marketing Metrics and KPIs: insights from experts at Sage, Sun Life and VitalPath (opens the original)
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In this episode of B2B Marketing Leaders, Olga Bondareva - founder of ModumUp Agency (https://modumup.com/?utm_source=youtube&utm_campaign=episode9) - talks about metrics and KPIs in B2B with experts from different B2B companies: • Bridget Locke , VP of Strategic Marketing at VitalPath • Ravi Raj Pareek , Senior Marketing Data Manager at Sage / ravi-raj-p-637299104 • Nick Starikov , Manager, Marketing Analytics and Insights at Sun Life / nikita-a-starikov Key themes discussed: • Why MQL volume a
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