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B2B Insights Podcast

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.Discover exciting new trends and opportunities, and explore the pressing challenges facing…

Podcast · By B2B International · English · Official site

Indexed episodes, last 90 days
2
Latest publication
Sep 15, 2026
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Earliest in this view
Aug 13, 2026

Latest episodes

  1. Episode · Sep 15, 2026

    #71: Client Spotlight - The Value of B2B CX Research (opens the original)

    Episode notes

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    In this episode of the B2B Insights Podcast, Louise Walton-Coy , Research Director at B2B International, speaks with Ryan Davies , Senior Business Transformation Manager for Customer Experience at Rotork , about the evolving role of customer experience, the growing importance of Voice of the Customer programs and how CX research can help organizations make more informed decisions. With nearly two decades of experience across customer experience, Ryan shares his perspective on how CX has evolved

  2. Episode · Aug 13, 2026

    #70: How Market Research Accelerates Healthcare Innovation (opens the original)

    Episode notes · Positive tone

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    In this episode of the B2B Insights Podcast, Beata Miklosz and Niklas Heitland from B2B International speak with Dr Christine Wübben , Postdoctoral Researcher at the University Hospital Bonn, and Sandra Lewash , PhD Researcher at the University Hospital Bonn, about the role market research can play in transforming scientific discoveries into commercially viable healthcare innovations. The discussion focuses on COLDEX , an innovative antiviral nasal spray project developed within the ImmunoSensat

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