HeyJaredB Randall Willis
I’m B Randall Willis—founder of Right Angle, longtime marketer, and large-format photographer. I help business leaders clarify their value and drive real growth. This Substack shares insights, strategy, and the occasional creative spark.
- Indexed issues, last 90 days
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- Sep 22, 2026
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- Sep 8, 2026
Latest issues
What Should You Look for When You Run an AI Visibility Audit? (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!hzL0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3360e85e-67ce-4dc9-8f3c-f4860a75f625_1792x1008.w
Everyone Agrees Trust Decides. Can Anyone Measure It? (opens the original)
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Your dashboard may show the buyer’s arrival. It still cannot show the full AI evaluation that helped shape whether the buyer arrived at all.That line from the last issue struck a nerve. Reader after reader came back to the same concern: part of the buying journey may now happen before conventional analytics register anything. If that evaluation is real and consequential, the next question is unavoidable.Can we actually measure whether a business is earning recommendation from AI systems honestly
What Helps AI Systems Decide Which Businesses to Recommend? (opens the original)
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AI systems do not use one universal recommendation formula, but they can only surface a business when they can understand what it is, connect it to the buyer’s question, locate credible information about it, and use that information to construct an answer.That evaluation may happen before the buyer visits your website, clicks a result, or appears anywhere in your marketing analytics. By the time the buyer reaches you, an AI system may already have formed and communicated a view of who you are, w
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