HeyJaredAuthority Architects
A video podcast on how trusted voices build trusted brands.Each week, we sit down with marketers, creatives, and founders to unpack real strategies for building visibility, trust, and long-term brand authority.Real stories. Real strategies.From the Emmy-winning team at 7 Wonders.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 24, 2026
Latest episodes
If Your Marketing Sounds Like AI, You Have a Problem (opens the original)
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LLMs can make marketers faster, but they can't replace human taste. In this episode of Authority Architects , Paul Traficanti, product and growth leader at Nextworld, shares how his team uses LLMs to accelerate go-to-market research and give sales teams better intelligence. Paul also explains why AI-generated marketing can quickly become average without the right context, expertise, and critical thinking, and why the human side of marketing may become even more important as AI becomes more commo
The Hidden Cost of Low Trust at Work (opens the original)
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Trust isn't just something you have. It's something you can build. In this episode of Authority Architects , Trent Blakely, product marketing leader at PCCW Global, shares why trust is a learnable skill and how character, competence, and consistency shape the way people work together. Trent also explores the connection between trust and brand promises, how small commitments can produce meaningful business results, and why building lasting authority requires playing the long game.
Why Corporate Law Firms Don't Advertise Like Everyone Else | Matthew Goffe (opens the original)
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Corporate law firms rarely market the same way consumer-facing law firms do. In this episode of Authority Architects , Matthew Goffe shares how corporate legal marketing is built around relationships, trust, industry partnerships, LinkedIn, and thought leadership rather than TV or radio advertising. It's a practical conversation about how professional services firms build authority and credibility when their clients are organizations making complex, high-stakes decisions.
Don’t Use AI Until You’ve Done This First | Angela Troccoli (opens the original)
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AI can amplify great work, but it can amplify bad work just as quickly. In this episode of Authority Architects , healthcare marketing executive Angela Troccoli shares her approach to using AI without sacrificing expertise, accuracy, or brand quality. Angela explains why marketers should build a strong human-led foundation first, then use AI to accelerate and scale it. She also explores where AI works in video and content creation, where it can become risky, and why knowing enough to catch AI wh
Marketing Shouldn’t Stop When Sales Takes Over | Heather Harlos (opens the original)
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Marketing shouldn't end once a lead reaches the sales team. In this episode of Authority Architects , Heather Harlos, Global Vice President of Programs and Enablement at Coro, explores how stronger alignment between marketing and sales can create better customer experiences and more effective growth. From understanding how sales teams actually work to meeting buyers where they already seek answers, Heather shares a practical approach to building credibility, nurturing prospects, and keeping mark
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