HeyJaredAuthor CEO Society: Business
Let's talk about well, everything! From how to run a successful business, immersion storytelling, Kickstarter for launches and growing author platforms plus FB Ads!
- Indexed issues, last 90 days
- 11
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 24, 2026
Latest issues
Facebook Was Never Free, you were just the product (opens the original)
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I’m not.In fact, I think this could be one of the best things Facebook has done for business owners in years.Yes, I know. Give me a minute.For years, I ran a business on a platform I didn’t own, didn’t pay to access, and couldn’t call when something went wrong.I built pages. I built groups. I ran ads. I taught hundreds of authors how to do the same.Then an account would get locked.An ad account would be disabled for a mysterious “policy violation” nobody could explain.A page would get hijacked b
Nobody Says the Architect Didn't Design the House Because She Didn't Pour the Concrete (So Why Do We Say It About Authors?) (opens the original)
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I want to tell you about the day I stopped being a writer and started being an author.Nothing dramatic happened. No book deal. No viral post. I was sitting at my desk with a spreadsheet open on one monitor, a cover proof on the other, an email from a narrator in my inbox, a Kickstarter page half built, and a manuscript I hadn’t touched in four days.And I felt guilty.Not about the spreadsheet. Not about the cover. About the four days. Because somewhere along the way I had absorbed the idea that t
Embrace Lunacy: Why I Decided to Become a Plushy Mogul (and Why Your "Realistic" Goals Are the Thing Holding You Back) (opens the original)
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The next version of me is a plushy mogul who owns an amusement park. Somewhere in my head there is a Jill Cooper with a warehouse full of plushies, each one attached to a book or a Lore Drop, and a brand so big that somebody, someday, builds a ride.Will I really become a mogul? Maybe.Author CEO Society: Business | Immersion Storyteller | is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.<form class="subscription-
I didn't start writing books so I could manage vendor relationships (and neither did you) (opens the original)
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I few times a year I do this: I sit down to do the thing every business owner dreads: I opened the credit card statement and went line by line through the recurring charges. Not for The Writing Wives. For me. Jill the author. The person who writes cozy fantasy and sweet romance and space mysteries under three names and apparently needs a small data centre to do it.(And this doesn’t even touch my AI subscriptions)<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fet
I Haven’t Logged Into Ads Manager in Six Days, and My Ads Are Doing Better Than Ever (opens the original)
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From the Desk of MalThe part of Facebook ads that burns authors out was never the part that makes money. Here is what happened when I handed that part to a machine.My favorite part of FB Ads has always been the creative. I like the creative work. I like staring at the data, spotting the weird trend nobody else noticed, and deciding what we should try next.Then I get a good idea. The kind that needs seven different ads, multiple formats, and a few audiences to test properly.An
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