HeyJaredAuthentic Business for Soulpreneurs
Authentic marketing, joyful productivity, and healthy money for solopreneurs.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 17, 2026
Latest issues
Ask yourSelf questions (that matter) more frequently... (opens the original)
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A simple practice: ask yourself the real question, then let it go while you do something mindless -- dishes, a walk, the shower. Your subconscious keeps working on it even when you're not, and the answer shows up when it's ready. Trust the timing you can't control.
Authentic Personal Branding (opens the original)
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Your personal brand isn't your logo or your color palette -- it's your truest values, your natural energy, and your core message. I don't have a logo and I've never nailed down brand colors, and I still have all the clients I need. Get clear on what makes you different from everyone else copying the same playbook, and let the outer stuff take care of itself.
Whose Feedback About Your Marketing Should You Actually Trust? (opens the original)
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Only two kinds of feedback are worth your attention: people who've actually paid you, and the market's own numbers. If 500 people saw an offer and nobody bought, that's real data -- kill it or take it to a different audience. Everyone else's opinion, however well-meant, is noise.
How narrow should your offers be? Be as specific as you can bear... (opens the original)
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I disagree with most marketing teachers on this one. Don't niche your whole brand — you're constantly evolving, so let your homepage and about page stay general, then make every offer, webinar, and post underneath as specific as you can bear. My speaking teacher Lee Glickstein taught me to find one friendly face in the audience and talk only to that person, and somehow the whole room feels it. Offers work the same way, and the people it isn't for won't unsubscribe, they'll just scroll past.
Why Do Many Polished Offers Flop... While Sloppy Ones Sell Well? (opens the original)
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My website looked like crap for seventeen years, and the business still did fine. Meanwhile I've watched people work three months on an offer, get two business coaches to sign off on it, and barely sell a thing. It took me most of my career to figure out that polish was never the problem. The offer either addresses something hot in the market or it doesn't, and your market is just the buying patterns of the people you can actually reach.
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