Augustus Bambridge-Sutton
- Indexed articles, last 90 days
- 82
- Latest publication
- Oct 1, 2026
- Outlet visibility, for DairyReporter.com
- Top 5M sites
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- Jul 7, 2026
Latest articles
‘The world is changing faster than we can keep up with’: Arthur D Little’s Simon Guoyard-Norman on food innovation’s next steps (opens the original)
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The food industry is innovating fast. But not fast enough. This is the view of Simon Guoyard-Norman, principal at consultancy Arthur D Little, shared at Future Food-Tech London. “The world is changing faster than we can keep up with,” he says. Boosting the speed of innovation would require fundamentally changing the way the food industry operates (and tripling or even quadrupling the amount of investment that goes into it), he says. He remains sceptical that this is possible. One bottleneck for
Agentic AI in food boosts decision-making – but can enhance risks too (opens the original)
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It’s only been a few years since the launch of ChatGPT, but chatbots are already ubiquitous. As AI systems develop, another form of AI is gaining prominence: agentic AI. Agentic AI systems, which can act autonomously, could help both manufacturers and retailers speed up decision-making and improve the efficiency of operations. But there are, of course, risks. Agentic AI is already used extensively by consumers in commerce. But it can also make operations more efficient from the perspective of re
Huel ad banned by UK advertising body (opens the original)
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An advertisement by meal replacement drinks brand Huel has been banned in the UK by the Advertising Standards Agency (ASA) because it was seen to imply that Huel could be used as a replacement for one’s entire diet. The advertisement, posted on Instagram and YouTube, features a podcast-style interview between Huel’s founder, Julian Hearn, and UK television personality Spencer Matthews. The video was captioned “here’s how our founder uses Huel. Spoiler alert it’s not for every meal”. Indeed, duri
Does Europe’s CBD market have a future? (opens the original)
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After years in regulatory limbo, the European CBD market has at last received some good news. The European Food Safety Authority (EFSA) recently released a positive opinion on a CBD product, the ingredient’s first. CBD, also known as cannabidiol, is extracted from the hemp plant. With only traces of THC, it does not cause a ‘high’ in consumers. CBD is also considered a novel food in the EU, meaning products using it must achieve regulatory approval before they can be placed on the EU market. Yet
Consumers are increasingly confident about their food choices (opens the original)
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In recent years, consumer distrust in the food system has grown. Consumers increasingly do not trust key food players and demand transparency, particularly regarding health. Nevertheless, in an age where information is easily accessible and people are often highly educated about their food choices, consumers often have greater confidence in their ability to make those choices. Consumers are increasingly confident that they understand healthy diets. According to a report on European consumers by
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