HeyJaredAttention Lumière!
I'm Gaelle, an idea generator and creative strategist on my journey to becoming an entrepreneur. Join me as I share insights, tips, and stories on my path to find clarity, knowing it's just a blink away!
- Indexed issues, last 90 days
- 5
- Latest publication
- Aug 23, 2026
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- Earliest in this view
- Jul 22, 2026
Latest issues
Why Is Talking About Yourself So Unbearable?! (opens the original)
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Why is talking about yourself so unbearable when you run a business, pitch to clients, and make hard decisions every single day?Everybody says it’s fear. Fear of being seen, fear of being judged.Fear is an easy answer. It’s also a respectable one. You can admit to being scared over a drink and nobody thinks less of you.But look at your week. You’ve quoted a price to someone more senior than you. You’ve told a client something they didn’t want to hear. You’ve walked away from work you needed.All
The Blind Spot Every Smart Founder Has. (opens the original)
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Most founders think bad decisions come from bad ideas.I don’t think they do.I think bad decisions come from the moment you stop looking for a better idea.Psychologists call it premature certainty. You find an answer that looks good, your brain decides it IS the answer, and you stop searching.After that, everything changes because your brain’s main task becomes to defend that one idea above all else.You tweak the messaging instead of questioning the positioning. You redesign the landing page inst
Sometimes what you call burnout is something else entirely (opens the original)
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I took six weeks off Instagram.<img alt="" class="sizing-normal" height="242.66666666666666" src="https://substackcdn.com/image/fetch/$s_!FSVc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages
Careful What You Wish For (opens the original)
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“Careful what you wish for.”This is what Dain Walker said to me in Australia, in our one hour and a half meeting together. (Even writing it sounds unbelievable, but more on how I got to be with Dain in person in Australia soon)<img alt="" class="s
The newsletter you subscribed to no longer exists. (opens the original)
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You subscribed to Attention Lumiere. Then I disappeared. No newsletter, no updates, nothing. Rude of me, honestly.But before you write me off, hear me out. I didn’t vanish for nothing, and there’s something in it for you.I was building my personal brand, writing frameworks at 3am, and getting sharp on exactly what I want to hand you every week.Basically, I went quiet so I could come back sharper. Everything I learned the hard way, handed straight to you.Attention Lumiere was my journey, lessons
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