HeyJaredATHCO
ATHCO is a podcast for athletes who want to turn their passion into profession. Real conversations with athletes, founders, and creators who've done it. Sharing the playbook so you can too.The training. The business. The mistakes.
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 6, 2026
Latest episodes
034: Your Next Race Could Feed a Child for a Year (opens the original)
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One in four children in South Africa is affected by childhood stunting. And if a child doesn't get the nutrition they need in their first two years of life, the effects can't be reversed later. Jeremy Cook is a motion designer with a nine-to-five. He's not an elite athlete, he's not running across a continent, and he doesn't have a big following. What he does have is a race calendar and this year he decided every event on it would be for something bigger than a medal. It started with a swim. Thr
033: How to Qualify for IRONMAN 70.3 Worlds on Your First Try (opens the original)
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Cassandra signed her partner up for an Ironman 70.3 as a birthday present without asking him. She signed herself up too, then went back to work on a cruise ship and came home with three and a half months to train for a race she didn't fully understand. Her goal at Mossel Bay was simply to finish. She qualified for the 70.3 World Championships in Nice. First triathlon she'd ever done. In this conversation she takes us through how she trained around six-month contracts with no days off, why joinin
032: How to Build a Fitness Business With No Money and No Followers (opens the original)
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Vicky-Leigh Kruger wasn't sporty, was bullied for her weight, and hit a wall in grade 11, glandular fever, 21 days out of school, a colon infection, her gran passing, and five days away from repeating the year. Her words: she had no purpose and she was drowning. She found CrossFit at 16 through one guy's Instagram videos. At 18 she failed her Level 1 exam three times because she'd never actually coached anyone. So she started training people in her back garden for R95 an hour, buying one dumbbel
031: Why Most People Get Hybrid Training Wrong (opens the original)
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Oscar Armstrong was a professional kitesurfer from 16 to 22. Sponsored, homeschooled, travelling the world on tour. Then he burnt out, moved to the Caribbean, picked up a camera and built an entirely different career. Since then: Indonesia, Sardinia, a van in Oregon, marine conservation documentaries, and a 50km surf ski from Hout Bay to Muizenberg in 7 hours 42 minutes. Now he's a fitness entrepreneur building Apex around strength, endurance, mindset and community. In this conversation we get i
030: 10 Years as a Fitness Trainer. Here's What Actually Works. (opens the original)
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Giorgia Wessels couldn't afford running shoes, so she showed up to sprint trials barefoot. A teacher asked why she was even there and she never went back. She walked into a gym at 17 instead, and that was over ten years ago. She was too shy to approach people on a commercial gym floor, so rather than face it she left the country. Two years in Bangkok, two in Singapore, working nine clients a day, six days a week, with seven days of paid leave a year. Then her visa was denied and she had 60 days
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