HeyJaredASTRAD Talks
Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 13, 2026
- Audience
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- Earliest in this view
- Jul 19, 2026
Latest episodes
Ep. 5 The Real Operational Traps Killing Your ABM ft ZenABM (opens the original)
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Building a target account list is easy, keeping it from becoming a static, calcified spreadsheet is where most ABM programs fail. In this episode of Astrad Talks, host Daniel Macia sits down with Emilia Korczynska, Co-founder at ZenABM and former VP of Marketing at Userpilot, to break down what it actually takes to operationalize Account-Based Marketing. We cut through the noise to discuss: What separates a true "good fit" account from a basic firmographic match How to size your target list real
Ep. 4 Why Your Static ICP Is Killing Your ABM Strategy ft Sam O'Brien (opens the original)
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Most B2B segmentation models rely on static Ideal Customer Profiles (ICPs) and rigid job titles, assumptions that break down the moment a modern buying committee gets involved. In this episode of ASTRAD Talks, Sam O'Brien breaks down why traditional STP (Segmentation, Targeting, and Positioning) needs an overhaul. We dive into how high-performing revenue teams move from static spreadsheets to dynamic, agile targeting models, and why chasing direct form-fill conversions misses the broader goal of
Ep. 3 How to Surround the Buying Comittee Without the Noise ft Twelfth Agency (opens the original)
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Is traditional B2B outbound completely broken? In this episode, host Daniel Macia is joined by Steve Armenti, founder of 12th Agency and former Google marketer responsible for over $2 Billion in pipeline generation. Together, they tackle the massive shift happening across modern B2B revenue organizations and expose why high-volume, automated outbound email is facing a 50% decline in reply rates. Silver shares his exact blueprint for shifting away from low-signal "reach" and moving toward high-im
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