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Astha Jha

Reporter · IN

Indexed articles, last 90 days
3
Latest publication
Aug 22, 2026
Outlet visibility, for Business Today
Top 50K sites
Earliest in this view
Aug 18, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Aug 22, 2026 · Astha Jha

    From small loans to big businesses: How rural women are changing India’s microfinance story - BusinessToday (opens the original)

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    For rural women, a small loan is increasingly becoming more than a way to manage an immediate financial need. From buying cattle and setting up tailoring units to opening small shops and expanding existing businesses, women are using formal credit to build new sources of income. This is changing the way microfinance is being used across rural India. Loans that were once largely linked to traditional livelihoods are now also helping women start, grow and diversify small businesses closer to home.

  2. Article · Aug 20, 2026 · Astha Jha

    YES Bank’s latest push: A credit card just for women that goes beyond shopping - BusinessToday (opens the original)

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    Women are increasingly making their own decisions about spending, saving and financial planning. That shift is also changing how banks look at women as customers, with more focus on products designed around their individual financial and lifestyle needs. YES BANK is betting on this change with its YES Essence Credit Card, designed specifically for women as primary cardholders. The card is currently available to salaried women and combines rewards on everyday spending with benefits around healthc

  3. Article · Aug 18, 2026 · Astha Jha

    More cards, more savings? How young Indians are using multiple credit cards to cut everyday costs — experts say this is how to make it work - BusinessToday (opens the original)

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    Credit cards are no longer just being used for emergencies or big-ticket purchases. For many working professionals, having multiple cards has become a way to cut costs on everyday spending — from groceries and food delivery to shopping, travel and subscriptions. The trend comes as India's credit card usage continues to grow. According to Reserve Bank of India (RBI) data, banks added 1.14 million new credit cards in June 2026, taking the total number of active cards to 121.5 million.

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