as seen on
a cultural intelligence newsletter examining the people, brands, and systems that shape modern taste
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 30, 2026
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- Aug 10, 2026
Latest issues
musical chairs at condé nast, mattel, paramount–warner bros. (opens the original)
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Hello and welcome back to as seen on ! If you enjoyed Sterling Point and Off Campus, you need to check out Netflix’s A Different World reboot. I’ve never seen the original, but I binged this one in a single sitting. The casting is excellent! I need this to get a second season.Today, I’m looking at Roger Lynch’s surprise move from Condé Nast to Mattel, where he’ll replace Ynon Kreiz—who, in turn, has been tapped by David Ellison to co-lead the new Paramount–Warner Bros. Plus, I spoke with Jennife
bring back the homemade music video era (opens the original)
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Hello and welcome back to as seen on !Today’s edition was guest edited by contributor of the newsletter, Maxine Marcus, the founder of SocialGlass, a cultural intelligence company that shows you what real people in your target audience are watching/resonating with on social.Every Friday, I’ll be handing this space over to her for our column “you are what you scroll,” a cultural digest of what various Gen Z audiences are reallywatching across their social feeds.<span style="color: rgb(133, 32, 12
the loewe of telehealth is a peptide company (opens the original)
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Hello and welcome back to as seen on !Today, I’m talking to System founder Adam Steinle about the suddenly very buzzy world of peptides—who’s actually buying them, why investors are betting on the category and what it takes to build trust in a space where consumer interest is moving faster than the science. Plus, a dispatch from the Yahoo x Nonfiction Hotlist Film Festival on what putting documentary shorts inside a New Jersey megamall can tell us about discovery in the age of the algorithm.Also
august reading recap 📚 (opens the original)
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Ideas come to us as the successors to griefs, and griefs, at the moment when they change into ideas, lose some part of their power to injure the heart.― Deborah Levy, The Cost of Living<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!gC6o!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F06c8b77f-fb2e-43f3-b4d7-d2b242dd0499_4284x5712.heic" targe
what does space smell like? (opens the original)
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Today’s post is kindly sponsored by Harry’sYou can’t smell the internet. Harry’s is trying anyway.I have never been to space, and unless something goes terribly right in the next 60 years, I probably never will. Still, I now know that astronauts have spent a surprising amount of time trying to explain what it smells like. The descriptions vary. Gunpowder. Welding fumes. Burnt steak. Metal comes up a lot. Harry’s, which has also been thinking about this question, landed somewhere around metal and
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