HeyJaredART DIRECTION
Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
- Indexed issues, last 90 days
- 14
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest issues
The Difference Between Looking Current and Thinking Ahead (opens the original)
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<img alt="" class="sizing-normal" height="932" src="https://substackcdn.com/image/fetch/$s_!ml--!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50c7f98d-9eb5-4e04-9f7e-7382c382db53_1342x932.jpe
The Brand World You Want to Build Deserves a Plan (opens the original)
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<img alt="" class="sizing-normal" height="731" src="https://substackcdn.com/image/fetch/$s_!JXgQ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb3524fb1-fc44-4b5e-8626-f87a2abc891a_1500x753.png"
When the Making Becomes the Image (opens the original)
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Why does watching fashion being made feel so interesting right now? The fittings, casting calls, rehearsals and conversations around a monitor have been there for years. In fact, it’s never been more democratised than before with a big wave of ‘creative director’ creators online sharing the behind the scenes of their process as well. Fashion has always understood the appeal of letting us backstage. Yet I find the process increasingly interesting to think about, especially when a finished image c
The Pressure to Become Someone Too Soon As a Creative (opens the original)
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<img alt="" class="sizing-normal" height="1165" src="https://substackcdn.com/image/fetch/$s_!JKjO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fda14bef3-5929-4fb3-a1b3-3fe9186ede34_1536x1229.
What is Really Behind Phoebe Philo’s Cult Following? (opens the original)
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<img alt="" class="sizing-normal" height="1800" src="https://substackcdn.com/image/fetch/$s_!Oes3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2c93687-c43a-40be-86dd-b75c869cebf0_1440x1800.
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