Art & Science of Complex Sales
Join us on the Art & Science of Complex Sales podcast by Membrain where we invite experts from the industry to discuss about different topics in the world of complex sales.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 25, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
AI in Sales, Sales Tools & Timeless Fundamentals | 3 Questions with Dave Kurlan (opens the original)
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Where does AI actually add value in sales, and which fundamentals still matter no matter how much technology changes? Dave Kurlan joins Paul Fuller for 3 Questions from The Art & Science of Complex Sales to share his perspective on AI in sales, the tools he relies on, and the fundamentals that continue to drive strong sales performance. Dave explains why AI is most useful for research and efficiency rather than replacing the salesperson, why prospecting and a clear sales process still matter, an
How to Win More Sales on Purpose | Jeff Bajorek (opens the original)
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Why do some sales teams win consistently while others seem to rely on timing, experience, and luck? Jeff Bajorek, Owner at Parabola Consulting, joins Paul Fuller to explore why sales teams need to understand what actually drives their success. Jeff explains how to identify the habits behind top performance, understand why your best customers choose you, and turn those insights into repeatable behaviors that help teams win more intentionally. The conversation also covers why doing more is no long
How to Build a Repeatable Sales Process That Scales | Vic Ing (opens the original)
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What happens when your sales approach works for you, but nobody else can replicate it? Vic Ing, founder of Viking Sales Consultants , explores why scaling B2B sales requires moving beyond instinct and building a repeatable sales process. He shares how to identify which sales habits actually work, use your ideal customer profile to qualify more effectively, and stop holding onto opportunities that are not a good fit. The conversation also explores why founders need to turn what they know intuitiv
Driving Sales Performance with Mindset and Behavior | Dave Brock (opens the original)
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In this episode, Dave Brock returns to The Art and Science of Complex Sales to explore what actually drives sales excellence. Sales organizations invest heavily in processes, training, CRM, coaching, metrics, and AI. But those mechanisms alone do not explain why some salespeople consistently outperform others. Drawing from his book The DNA of Sales Excellence, Dave explains why the missing piece is often the mindsets and behaviors that make those systems work. In this episode, you’ll learn: Why
Clarity Before Activity: How Great Sales Leaders Create Better Performance | Morné Smit (opens the original)
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In this episode, Morné Smit returns to The Art and Science of Complex Sales to explore why clarity is one of the most important responsibilities of a sales leader. Together, Paul and Morné discuss why beliefs drive behavior, how leaders can shape the narrative inside their teams, and why more activity does not automatically lead to better performance. They also explore how preparation changes as sales teams scale, how AI can help leaders make sense of market conditions, and why separating high-p
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