HeyJaredApril and Fritz
Welcome to April & Fritz, the podcast that dives deep into the artistry of floral design and the world of unforgettable events. Every week, we explore the skill and soul that shapes events in our studio.
- Indexed episodes, last 90 days
- 7
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- Aug 25, 2026
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- Jul 7, 2026
Latest episodes
Stop avoiding the budget conversation with clients (opens the original)
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A client wants champagne florals on a prosecco budget. You know the numbers don’t work and you’re trying to work out how to say it without killing the mood... So you don’t. Based on my Substack essay Why florists avoid the budget conversation over on The Tall Poppy , we explore the fourth pattern that pulls florists out of congruence in our four-part series: the Avoider. We talk about why budget conversations feel so loaded, why disappointment can feel like pro
Get 5-star rave reviews as a florist (opens the original)
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You can create stunning arrangements and still leave clients with nothing more than, “They were nice, thanks.” Based on my Substack essay "I know what you mean" isn't listening; it's assuming over on The Tall Poppy , we explore the third pattern that pulls florists out of congruence in our four-part series: the Assumer. We get into why this pattern can look like confidence and experience, why it happens to both newer and highly experienced florists, and how it leads to ge
Too many ideas, not enough bookings (opens the original)
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You can offer a million ideas, and your client can choose none. Based on my Substack essay Why clients love your ideas but still don’t book over on The Tall Poppy , we explore the second pattern that pulls florists out of congruence in our four-part series: the Pitcher. We get into why Pitchers associate expertise with output, how offering multiple directions protects you from the vulnerability of having one recommendation rejected, and why a client can admire your creativity witho
The real reason florists talk too much in consultations (opens the original)
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A florist sent me a recording of one of her consultations to audit. Her message said it was her best consult yet. The couple ghosted her. Based on my Substack essay How florists lose bookings by talking too much over on The Tall Poppy , we explore the first pattern that pulls florists out of congruence in our four-part series: the Filler. It's the pattern that fills every pause and softens every recommendation until it no longer sounds like one. From the inside it feels like care, but to
Four things florists do that cost them bookings (opens the original)
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Things are going fine. Then a silence stretches a beat too long, or the budget lands nowhere near what's needed for their inspo pics, and you feel something shift. I've coached enough florists through their client conversations to know this: there are four common behaviours we slip into under pressure that take us from leading the consultation to trying to survive it. Based on my Substack essay Why you suddenly stop being yourself in consultations over on The Tall Poppy , in this episode I walk
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