HeyJaredApp Marketing by App Masters
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
- Indexed episodes, last 90 days
- 25
- Latest publication
- Sep 29, 2026
- Audience
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- Earliest in this view
- Jul 7, 2026
Latest episodes
How to Increase Organic Downloads Without Changing Keywords (opens the original)
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Check out AppScreens: https://appscreens.com/?via=am Can you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots. Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion. In this vi
Cal AI’s Co-Founder Shares His App Growth Secrets (opens the original)
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How do you go from $9 in your bank account to building and selling a company in just 15 months? In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution. Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the comp
The Viral App Idea Framework That Got Her 1M Users (opens the original)
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Join the App Founders Community: https://appfounders.co/ Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck. In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code. You'll discover: ✅ Why "I'd use this app" is the WORST reason to build it ✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example) ✅ How to test if a feature will go viral BEFORE you build it,
Live App Teardowns: App Growth Optimization (opens the original)
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What happens when Steve puts a real app under the microscope? In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization. From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps. You’ll see the same frameworks Steve uses
Paywall Strategy: How 2 Paywalls Tripled Trial Starts (opens the original)
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Join the App Founders Community: https://appfounders.co/ What happens when you show users 2 paywalls instead of 1? In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads. You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe. I’ll also break down the pricing strategy
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