HeyJaredAPAC's B2B Growth Podcast
On APAC's B2B Growth Podcast, we unpack trends, bust myths, and deliver insights you can put to work today to drive growth in APAC.Hosted by Shahin Hoda & Vinnie RomanoProduced by Shahin Hoda & Alexander Hipwell from xGrowthSubscribe to the xG Weekly Newsletter for weekly…
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 24, 2026
- Audience
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- Earliest in this view
- Jul 16, 2026
Latest episodes
What B2B Marketers Should Measure Instead of MQLs with James Toepfer (opens the original)
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James Toepfer, former Head of Campaign Strategy and Demand Marketing for Digital Media APAC at Adobe, joins the show to explain why his team there ditched the Marketing Qualified Lead for the Marketing Qualified Account. He unpacks the disconnect that forced the change, an MQL dashboard glowing green while sales sat in the red, and how an account view reshaped BDR targets and conversion. Expect a practical breakdown of MQA and advice for lean teams without an insights function. Guest Introductio
How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer (opens the original)
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Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools) produce work that used to take a copywriter, web designer, project manager, and paid ads specialist. If you run a small marketing team and want a practical look at what AI can take off your plate today, this conversation is packed with real workflows, real numbers, and honest wa
From Copywriter to AI-Native Marketer: The Full Playbook with Shaun Thresher (opens the original)
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Shaun Thresher built his own AI powered second brain, using Claude Code, to run his marketing and copywriting work end to end. In this episode, Shaun walks through how he moved from bouncing between two separate AI chat windows to a single centralised system that reads his voice, his clients' details and his workflows before it writes a word. He explains why one well briefed agent with multiple skills beats a pile of specialised agents, how he trains AI to score new content against his best perf
What is Gartner’s Prediction on AI and Job Market with Neal Woolrich (opens the original)
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AI isn't just changing individual jobs, it's changing the shape of the org chart itself. In this episode, Neal Woolrich, Director in Gartner's Human Resources Advisory practice, joins Shahin to unpack whether the traditional "pyramid" structure is giving way to a "diamond" with fewer entry-level roles, and what that means for the next generation of managers. Neal cuts through the noise around AI-driven layoffs (much of it, he argues, is "AI washing") and shares Gartner's projection that AI becom
Building a Go to Market Hub That Connects Sales, Marketing and Customer Success with Ronan Bray (opens the original)
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What happens when a marketing leader goes all in on AI, not just for himself, but for his entire team? Ronan Bray, Head of Marketing & Growth at Cloud Assess, joins the podcast to unpack exactly that. From a two week Christmas break spent teaching himself to build apps, to rolling out a fully connected go to market platform that pulls live data from HubSpot, Google Search Console, and Notion, Ronan shares the real story of AI adoption inside a B2B marketing team, mess, momentum, and all. This ep
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