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Andrea Michelson

Reporter

Indexed articles, last 90 days
11
Latest publication
Oct 1, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Aug 31, 2026

Latest articles

  1. Article · Oct 1, 2026 · Andrea Michelson

    Megan Fox Is the ED Treatment In New Ro Sparks Campaign (opens the original)

    Excerpt · Neutral tone · English

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    Erectile dysfunction ads are not usually sexy by nature, but Ro is looking to change that with some help from Megan Fox. In the first-ever celebrity campaign for Ro’s compounded ED pill, “Megan Fox Is Ro Sparks.” The actress and global sex symbol does not cite studies nor personal experience with ED. Instead, Fox is cast as the product personified, clad in a tight red catsuit emblazoned with the Sparks logo. In a sultry voice, Fox speaks in first-person as she describes the active ingredie

  2. Article · Sep 24, 2026 · Andrea Michelson

    Doceree Honors Top Healthcare Leaders Innovating With AI (opens the original)

    Excerpt · Positive tone · English

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    Leaders in healthcare marketing and development gathered Wednesday evening at One World Observatory in New York City for the AI Health 25, an awards night for innovators who are using AI to shape the future of healthcare. In between cocktails, appetizers, and some on-the-nose comedy from the Tech Roast Show, Doceree founder and CEO Harshit Jain took the stage to welcome honorees to the 102nd floor. Flanked by windows displaying a sunset view, Jain said the lofty location was no coincidence, as t

  3. Article · Sep 17, 2026 · Andrea Michelson

    Oscar Health Is Rebranding to Make Healthcare Feel Human (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Oscar Health is betting on consumer choice in the health insurance industry. The company announced a rebranding today that includes a refresh of its eponymous health insurance plan and the introduction of a retail platform, Lucie, designed to streamline the process of shopping for coverage. As of Th

  4. Article · Sep 15, 2026 · Andrea Michelson

    Patrick Dempsey Is the New Face of Guardant Health’s ‘The Reckoning’ Campaign (opens the original)

    Excerpt · English

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    Patrick Dempsey, best known for playing neurosurgeon Dr. Derek Shepherd in Grey’s Anatomy, is shifting focus to general oncology in a new ad campaign by Guardant Health urging Americans to get screened early for colorectal cancer. The campaign, titled “The Reckoning,” features a somber tribute video memorializing those who have died of colorectal cancer in recent years and states that 55,000 more Americans will lose their lives to colorectal cancer this year. This is Guardant’s first campaig

  5. Article · Sep 14, 2026 · Andrea Michelson

    Nutrafol Reframes the Makeover On Red Carpet’s Biggest Night (opens the original)

    Excerpt · English

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Nutrafol is taking Emmy viewers behind the scenes with E! red carpet correspondent Zanna Roberts Rassi — not to revel in awards-show glamour, but to get a sense of how choosing wellness can be an important milestone in one’s hair growth journey. The Unilever-owned hair wellness brand aired a new campaign, “Be An After,” on L

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