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Analytics Friday

Solos e entrevistas sobre Digital Marketing e Digital Marketing Analytics. Quem vai conduzir o Podcast é o Jorge Cunha

Podcast · By Jorge Cunha · Portuguese · Official site

Indexed episodes, last 90 days
4
Latest publication
Sep 4, 2026
Audience
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Earliest in this view
Jul 23, 2026

Latest episodes

  1. Episode · Sep 4, 2026

    Pull Up a Chair: A Conversation with Julien Coquet (opens the original)

    Episode notes · Neutral tone

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    💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Jorge Cunha and Julien Coquet talk about the changing role of analytics in the age of AI, with a strong focus on where LLMs help, where they fail, and why domain knowledge still matters. Julien shares his perspective from 26 years in digital analytics, agencies, and technical implementation work, while Jorge explores how AI may reshape jun

  2. Episode · Aug 6, 2026

    Pull Up a Chair: A Conversation with Si Elliott (opens the original)

    Episode notes · Positive tone

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    💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing cognitive load with AI tools to fostering genuine loyalty in an overloaded digital landscape. They ex

  3. Episode · Jul 30, 2026

    Pull Up a Chair: A Conversation with Jeff Sauer (opens the original)

    Episode notes

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    💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing measurement, analytics, and marketing. Jeff argues that AI can make experienced professionals more efficient, but it also amplifies bad data and weak strategy if used without context and domain knowledg

  4. Episode · Jul 23, 2026

    Pull Up a Chair: A Conversation with Piper Martz (opens the original)

    Episode notes · Positive tone

    Read excerpt

    💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. This episode explores why human-centred innovation is essential amid the rush to adopt AI, showing how businesses can leverage technology without sacrificing authenticity, trust, or long-term growth. Piper Martz shares practical insights on building smarter AI systems, avoiding common implementation mistakes, and retraining teams to turn c

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