amy_coded
A weekly upload decrypting four codes that program our world: barcodes (consumerism), dress codes (fashion), coding (tech) and codifiers (cultural norms).
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 24, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 5, 2026
Latest issues
“A room full of any one type of person is not a party; it’s a conference. And nobody fucking likes conferences” (opens the original)
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There’s been a lot of chatter about the death of expertise, largely centred around the fact that there’s so many people making surface level videos on tips, tricks, how-tos, here’s-what-you-need-to-knows, and here’s-what’s-coming-ups. That said, I still get ideas for stories from talking head videos when someone uses their perspective to articulate something a lot of us have also been feeling. Last week that was DJ and model Shaun Ross, who posted a viral video about how after 20 years in the fa
“If mass culture runs on conflict, then the only real counterculture left is love” (opens the original)
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When I was asked to write about “How rage bait became all the rage” for Vogue Business, all I could think about was something said to GQ last November: “If mass culture runs on conflict, then the only real counterculture left is love.”We’ve known for a while that ragebait is a thing (it was literally last year’s
LARPing your way in (opens the original)
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I’ve written about (and occasionally drunk) the Kool-Aid of a lot of different ways to flex online. Having witnessed firsthand the hype and die cycles of logomania, quiet luxury, microtrends and Labubus, I’ve largely resigned from chasing the status symbol du jour. That is, until I got invited to the exclusive, invite-only Alo gym last week where I gleefully posted myself in the EMS suit on the gram.The timing was comically perfect. The next day my latest Vogue Business piece, “How exclusive acc
Do I have your attention? (opens the original)
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