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- Indexed episodes, last 90 days
- 2
- Latest publication
- Aug 18, 2026
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- Earliest in this view
- Jul 29, 2026
Latest episodes
ambush on air: Microsoft’s FY27 incentives (opens the original)
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Microsoft changed the FY27 incentives, and predictably, the partner ecosystem had opinions. But Mat Batterbee thinks a lot of partners are reading the changes completely wrong. We talk about why Microsoft isn’t abandoning partners who want to grow existing customers, why selling more licenses isn’t the same thing as adding value, and why education, AI readiness, integration, and actual business consulting may be some of the biggest opportunities sitting in front of partners right now. If your FY
ambush on air: Stop Marketing to Markets. Start Talking to People. (opens the original)
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In this episode of AMBUSH ON AIR , Sam Bush sits down with Donna Krizik, Founder of Krizik Marketing Group, to unpack why so much B2B marketing—especially in the Microsoft partner ecosystem—falls flat. They challenge outdated lead-generation thinking, discuss why buyers are tired of generic AI-generated content, and explain why the future belongs to marketers who understand people, not personas. From buying committees and ERP marketing to ungated content, LinkedIn's "sea of sameness," and why "r
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