HeyJaredALTIUS® For Everyone Podcast: Quick Conversations
Meet the athletes, experts, everyday heroes, and champions using ALTIUS® performance tinted single use contact lenses to perform at their best. Each episode features candid conversations about overcoming challenges, achieving goals, and why ALTIUS® truly is for everyone.
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- Sep 22, 2026
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Peter Ruppe (opens the original)
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Peter Ruppe spent 30 years in brand leadership at Nike, then Under Armour and Columbia Sportswear. As a Nike executive, he was the first to test the research lenses that would ultimately become ALTIUS®️ — despite needing no vision correction himself. One Saturday coaching youth football was enough to change his mind. Discover how a skeptic became the person who coined the phrase "ALTIUS for Everyone." Episode Glossary: Emmetrope: A person who has normal, naturally clear vision without needing gl
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