HeyJaredAll About Branding
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- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 27, 2026
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- Jul 6, 2026
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The market can answer this faster than your team can (opens the original)
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Ciao 👋,A strategy starts to matter when it gets activated.The leadership team meets.The positioning gets approved.The messaging gets tightened.The priorities get put into a deck.Then comes the important part... Putting it into the world.A strategy gets sharper once real customers, prospects, partners, employees, and audiences start reacting to it.That feedback loop is where the learning happens. Good and bad. Treat the brand like a labAny good experiment starts with a clear belief.We believe thi
Eventually, the strategy has to leave the deck (opens the original)
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Ciao 👋,I’ve been experimenting a lot on Instagram lately.Different formats. Different hooks. Different levels of polish.Some work.Some absolutely die.Good.Because I spend a lot of time thinking and talking about brand, content, social, AI, and attention, but at some point, the strategy has to leave the deck.Theory needs reps.You can’t really understand what’s happening on social by reading trend reports, studying benchmark
A little distance helps (opens the original)
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Ciao 👋,An organization I’m working with needs to raise capital. So naturally, the conversation started with the campaign.What’s the story? What do we need to create? Who are we trying to reach? How do we get people to care?All valid questions you should be thinking about. But as we got deeper into it, something became pretty clear: before we started convincing people outside the organization, we needed to make sure the people inside it were telling the same story.The ‘public’ campaign could wait
What Are You Actually Learning From Your Content? (opens the original)
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Ciao 👋,Most organizations have a content strategy.A calendar. Some pillars. A few channels. Persona’s. Maybe a cadence everyone agreed to six months ago.What I’m more interested in is a simpler question… What are you learning from the content you’re putting into the world?Because social gives leaders something incredibly valuable. A live feedback loop.You can put an idea into the market and quickly see whether people care.You can test language, positioning, points of view, and problems worth own
The Cost of Starting Too Soon (opens the original)
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Ciao 👋,A lot of bad brand work starts long before anything gets designed.Before the logo. Before the campaign. Before the website. Before the content calendar. Before the agency gets hired.There’s usually a decision sitting upstream from all of it…Who are we really for?What are we trying to change?What do we actually believe?What deserves investment?What should we stop doing?What problem are we really solving?Tho
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