Alive in Social Media
Get a sharp analysis every Tuesday on how algorithms, social media, and Internet culture are reshaping our society. Direct from Paris.
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- Sep 29, 2026
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- Jul 7, 2026
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Search adjacent (opens the original)
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Tuesday evening on Earth. The fall light is settling over Paris while #PFW has just started. Please feel free to share this newsletter, or subscribe. Every signal is a joy.The impact of Google’s AI Overviews — a “Google Search feature that displays, at the top of search results, an AI-generated summary based on multiple sources from the Web,” according to Wikipedia — is now statistically well documented: zero-click Google searches already account for 68% of usage in the United States over the fi
Mondomoi: a world within, a world of my own (opens the original)
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Tuesday evening on Earth. Miley Cyrus has released a new album, I’ve been working on a beautiful fragrance campaign, and people are tearing into one another on morning radio shows. And yet our need for connection is not disappearing, quite the opposite. There is a groundswell underway, though we still don’t know whether it will be powerful enough to counter the increasingly poisonous rhetoric around us. Please feel free to share this newsletter, or subscribe. Every signal is a joy.On the Interne
Nobody (opens the original)
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Tuesday evening on Earth. It’s a solar end of Summer in Paris. You can get a paid subscription to my Substack (and therefore have access to all my archives). Feel free to share this newsletter: every new subscriber is a joy and a chance. We’re now more than 4,200 around here :)Behind the desire to disappear from social media often lies the desire to erase our digital identity as understood by algorithms and by the relationships built around it. And to be able to start again from a blank page.<di
The Self’s Sillage (opens the original)
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Tuesday evening, A letter written as the back-to-school tunnel is well underway. The scent of Coromandel eau de parfum lingers between two meetings, making me think about this idea of a digital sillage. You can get a paid subscription to my Substack (and therefore have access to all my archives).To exist to the point of losing one’s mind. That is more or less the feeling we get when looking at the consumer and digital usage trends currently unfolding. Until quite recently, the criteria for onlin
Quiet sharing: sharing that doesn’t seek to be seen (opens the original)
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Tuesday evening, live from Paris with another cup of black coffee. Welcome to all the new subscribers, and happy back-to-school season to you all. Thank you also to those who have taken a paid subscription to my Substack (and therefore have access to all my archives).Ghost posting, or “ghost publishing,” has been surging since 2025. What was once largely confined to the margins (individuals looking for spaces of intimacy through pri
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