HeyJaredAlexander Group: Go-to-Market Consultants
Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders.
- Indexed videos, last 90 days
- 11
- Latest publication
- Sep 30, 2026
- Audience
- ~399 subscribers
- Earliest in this view
- Aug 12, 2026
Latest videos
Mid-Market Advertising Strategy: How Media Companies Drive Growth (opens the original)
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As enterprise advertising growth slows, many media companies are looking to the mid-market for new revenue opportunities. Alexander Group Directors, Mark O'Donnell and Yang Liu, share what media leaders need to know about mid-market advertisers: what offerings they expect, how they make buying decisions and the tools and access they increasingly demand. The discussion explores three priorities for building a successful mid-market strategy as well as how publishers and platforms can better identi
Creating an Organic Growth Engine: An Executive Interview with Jeff Crane, LGG Industrial (opens the original)
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What drives sustainable growth when acquisitions aren't the answer? Alexander Group Partner Andrew Horvath sits down with Jeff Crane, CEO of LGG Industrial, to walk through how commercial leaders build organic growth engines through stronger customer retention, strategic account expansion, pricing discipline and sales execution. Table of Contents: 00:00: Introduction 02:50: How does LGG define the organic growth opportunity? 03:50: How does LGG define the ideal customer? 07:06: Does the entire s
FinTech GTM Planning: Align Marketing, Sales and Spend (opens the original)
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Marketing spend, ICP strategy and operating model decisions can have an outsized impact on growth in FinTech. Kevan Savage (partner, Alexander Group) and Jeff Wood (principal, Alexander Group ) sit down to discuss how commercial leaders can use marketing benchmarks, improve sales and marketing alignment and refine their ICP to drive stronger pipeline performance and revenue growth. Table of Contents: 00:00: Introduction 00:56: How can marketing benchmarks improve budget decisions? 03:10: How sho
Value Creation in Manufacturing: The Four Growth Levers That Raise Your Multiple (opens the original)
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What actually raises your multiple, and what just looks good on a slide? In this series opener, Alexander Group partners (Kyle Uebelhor and Andrew Horvath) examine value creation for manufacturing, industrial and distribution leaders. They focus on the four commercial levers that move enterprise value: profitable growth, organic growth, innovation and M&A. If you carry a revenue number or sit on the private equity side of the table, this is your roadmap for the series ahead. Table of Contents: 0
AI-Driven Go-to-Market: Six Growth Plays for Digital Health Commercial Teams (opens the original)
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Providers have a massive appetite for AI, but how should digital health and healthcare services teams put AI to work in their own commercial model? Trey Chamberlain (partner, Alexander Group) and Mike Rolla (chief commercial officer, Vida Health) unveil how the provider buyer journey is changing, the six AI growth plays driving real ROI across four functions (sales, marketing, RevOps and service) and the practical pitfalls to avoid when rolling AI out to your commercial team. Table of Contents:
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Measured Sep 19, 2026
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