HeyJaredAI Transformation
Hello and welcome to the AI Transformation Podcast! Hosted by Miguel Machado, CEO at Keenfolks, an integrative AI marketing agency revolutionizing brand-consumer connections.
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#29-Own Your Data, Scale Your Personalization: Lessons from Greg Licciardi I VP at ANA (opens the original)
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Join us for an insightful conversation with Greg Licciardi, VP of Sponsorships and Partner Programs at the ANA (Association of National Advertisers) — the world's largest marketing association, serving over 50,000 industry professionals — and author of a leading marketing book on AI-driven personalization, as he shares how brands can reach the "holy grail" of marketing: the right person, right message, right time, right environment, and right outcome. Drawing on his experience working with brand
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