HeyJaredAI Startup Positioning (coming Q3 2026)
The antidote to AI marketing sameness. Positioning frameworks that make your AI product impossible to ignore and easy to buy.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 30, 2026
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- Checking…
- Earliest in this view
- Jul 21, 2026
Latest issues
#9 - The 5-year work of making positioning stick (opens the original)
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Listen to this interview:<img alt="" class="sizing-normal" height="608" src="https://substackcdn.com/image/fetch/$s_!LSs-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2
#8 - Positioning → qualified pipeline (opens the original)
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We’re getting into the archive for a sec…5 years ago, I helped Yesware rewrite its homepage.At the time, I called what I did “copy strategy.”Looking back, that wasn’t quite right…I was doing positioning work.I did not start with the headline. I did not build a messaging hierarchy. And I sure as hell did not ask my client which adjectives they wanted on the page.I started with the customer research.I read G2 reviews + went through customer interviews + studied conversion data + analyzed the inter
Positioning problems explained with broccoli, burgers & knives (opens the original)
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I’ve been making a lot of positioning images lately.People seem to like them.My LinkedIn DMs have been filling up with marketers telling me some version of:“Yep this is exactly what we’re dealing with”The problem is that plenty of people who follow me on LinkedIn never see these images.So I’m bringing 8 of my favorites here.Don’t skip ahead to dessert (I know you want to…)<a class="image-link image2 is-viewable-img" href="https://substackcdn.com/image/fetch/$s_!kWlO!,f_auto,q_auto:good,fl_
#6 - How Uplevel chose a hybrid software + consulting model as their positioning (opens the original)
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From 2025 to 2026, Uplevel went through a positioning and offer-design process that set the company on a new trajectory. As AI changed the way engineering teams worked, the company kept running into the limits of the engineering-intelligence promise: data could show customers where a problem existed, but not necessarily explain why it was happening or help them fix it.Uplevel had several viable paths forward. I interviewed Lauren L
#5 - Want a free 1-hr positioning audit call with me? (opens the original)
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I’m testing out a new offer…a free 60-minute B2B positioning audit call with yours truly.Here are the details:Here is 17-minute recorded example of me doing the diagnostic audit process on myself so you can see what it looks like.You must be 1) a founder or 2) a marketing leader at a growing B2B company or startup (no consultants, freelancers or prototype-stage found
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