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For marketers who want to dominate AI Search, supercharge their creativity, and win in the AI Age.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 24, 2026
- Audience
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- Earliest in this view
- Jul 10, 2026
Latest issues
The two halves of the AI answer now have price tags (opens the original)
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<img alt="A diagram comparing what Google pays for and what OpenAI sells inside an AI answer." class="sizing-normal" height="800" src="https://substackcdn.com/image/fetch/$s_!pY7o!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.
51 sources decided one AI answer. The brand that won owned one of them. (opens the original)
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<img alt="A grid of 51 squares with one highlighted, showing that only one of the 51 sources behind four AI answers belonged to the brand all four engines recommended." class="sizing-normal" height="704" src="https://substackcdn.com/image/fetch/$s_!WJo3!,w_1456,c_limit,f_a
Your content is everywhere. So why doesn’t AI trust you yet? (opens the original)
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A correction from last weekIn last week’s edition we wrote that Google’s forced migration of Dynamic Search Ads to AI Max was landing this month. That timing was wrong. Google has since pushed the automatic migration to February 2027, not September 2026. The broader point stands, Google is steadily handing ad controls to its own AI, but the deadline is later than we said, and we would rather you plan against the right date. The updated timeline is on Google’s developer blog.Your content is
ChatGPT ads hit $1B. The best AI-search position still can't be bought. (opens the original)
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<img alt="Bar chart showing OpenAI's ad revenue run rate rising from $100 million in March 2026 to $1 billion in August 2026, against a $2.5 billion year-end target." class="sizing-normal" height="903" src="https://substackcdn.com/image/fetch/$s_!Pdud!,w_1456,c_limit,f_aut
Reddit is quietly losing its grip on AI answers. (opens the original)
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There is one piece of AI-search advice nobody argues with. Get on Reddit. Seed the threads. It is where ChatGPT and Google go to find out what real people think, so make sure real people are saying your name. Whole agencies were built on that sentence. Whole budgets moved because of it.We went and measured whether it still holds. It does not, at least not the way it did a month ago, and the interesting part is not the drop. It is that we nearly published the wrong version of this story twice, be
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