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Newsletter · By Brian W. Sykes · English · Paid tier available · Official site

Indexed issues, last 90 days
13
Latest publication
Oct 1, 2026
Audience
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Earliest in this view
Sep 11, 2026

Latest issues

  1. Issue · Oct 1, 2026

    Higgsfield wanted me to give their Genjutsu model a try... (opens the original)

    Excerpt · Critical tone

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    Higgsfield occupies an undeniably complicated corner of the generative image and video landscape.On one hand, their sheer technical velocity is hard to ignore. On the other, the platform carries a track record that gives professional creatives pause. Between deliberately provocative marketing campaigns, loose guardrails around public likenesses, and an ecosystem known for hosting “unrestricted” content that competitors flatly block, Higgsfield has earned every bit of scrutiny aimed at it. To put

  2. Issue · Sep 28, 2026

    Let’s talk about video and AI... I’ll go first. (opens the original)

    Excerpt · Positive tone

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    When it comes to working with AI and video, there are so many conversations that could be had. To me, the first question you have to ask at the outset (or at least before any of those conversations) is — what is it you want to know?Or maybe, even more precisely — what is it you would like to be able to do?As with any subject, you can quickly get lost in the weeds on a variety of themes. With my background in branding + marketing — and — teaching + consulting, my first inclination on a given topi

  3. Issue · Sep 24, 2026

    The Gap Between What You Asked For and What You Got ::: SREFtember • 16-25 (opens the original)

    Excerpt

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    The image you didn’t ask for is trying to teach you something.Most of us don’t let it.We type the prompt. We hit enter. Four images come back, and none of them match the picture in our head. So we do what professionals are trained to do. We fix it. Tighten the language. Add a --no. Reroll. Reroll again. Until the output finally obeys.And somewhere in that process, we erased the most interesting thing that happened.The gap is the lessonThere is always a gap between what we imagined and what shows

  4. Issue · Sep 24, 2026

    Intelligence Is Cheap (opens the original)

    Excerpt · Positive tone

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    "Intelligence is cheap.Wisdom is your premium."Steve King said that line Wednesday afternoon in a room in OTR (Over-the-Rhine), over empanadas, surrounded by about 50 Cincinnati creatives. It might be the best summary of the AI moment I've heard all year.Let me back up a little.My wife and I live and work our way across the U.S. one city per month. Part of the deal is that we don’t just pass through. We find out what the locals are doing and show up for it. This month that’s Cinci

  5. Issue · Sep 22, 2026

    Your Prompt Sounds Finished. Is Your Thinking? (opens the original)

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    A prompt can sound finished before the thinking is finished.Minimalist fashion studio. Bold cobalt-blue outfit. Confident pose. Soft professional lighting. Studio background with a large geometric letter “LETTER” behind the subject. Modern luxury campaign. Ultra-realistic. 8K.I can picture something when I read that. You probably can, too. But I bet we are not picturing the same thing!What does “confident” look like? An upright posture? A relaxed lean? Direct eye contact? W

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