HeyJaredAhrefs Podcast
This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
5 AI Search Trends for 2026 | Louise Linehan (Ahrefs) (opens the original)
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Searches for "AI search" are already running at nearly two-fifths the volume of "SEO" itself, and the industry is scrambling to keep up. Tim Soulo sits down with Ahrefs content marketer Louise Linehan , who mined LinkedIn and Reddit discussion, and validated it against 18 months of Keywords Explorer data to surface the five AI search trends marketers are actually talking about: - the race to prove AI's ROI - optimizing for readers that are bots - zero-click survival strategies - the never-ending
Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air) (opens the original)
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How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign. Ariel breaks down the playbook behind Air's viral marketing: working with 86-year-old TV legend Maury Povich for "almost nothing," shooting a Webby-nominated video with a two-person crew for $2,500, and growing Air's Instagram from 6,000 to nearly 70,000 followers in seven months — all
How to Actually Make $1M From a Business Book | Jeff Goins (opens the original)
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Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales. Tim's book DISCOVERABLE is now available for pre-order → ahrefs.com/discoverable Best-selling author Jeff Goins breaks down the real economics of publishing: why books are "a bad business model," how the back-end (courses, consulting, software, higher-converting leads) is where the money lives, and why one enterprise company saw higher contract values simpl
I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI) (opens the original)
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Want your brand to show up in ChatGPT, Claude, and Gemini? Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on Bing, Gemini uses Google, and Claude appears to pull from Brave. So if you're not ranking in those indexes, you're not even in the consideration pool. Dan Petrovic is one of the most respected (and delightfully nerdy) figures in SEO. He runs the Australian agency Dejan and was the top-rated speaker
I Debated the Inventor of Zero-Click Marketing | Amanda Natividad (SparkToro) (opens the original)
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Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it against every skeptic's favorite objection: "If nobody clicks through, how do people actually buy your stuff?" Amanda is one of the sharpest, most opinionated marketing voices online, and the co-author (with Rand Fishkin) of the book Zero-Click Marketing. At SparkToro, the audience research platform,
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