HeyJaredAhead of the Game
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.
- Indexed episodes, last 90 days
- 4
- Latest publication
- Sep 18, 2026
- Audience
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- Earliest in this view
- Jul 20, 2026
Latest episodes
How to Organize Your Digital Workspace (opens the original)
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Ever feel like your digital life is getting harder to manage? In this episode of the DMI podcast, host Will Francis speaks with Shawn Lemon , founder of The Digital Organizer , about creating simpler systems for managing files, email, tasks, and the growing number of tools we use every day. Shawn explores why good digital organization is becoming even more important in the age of AI, how to build systems around the way you work, and why adding another productivity tool often isn’t the answer. Fo
Building Audience Through Content (opens the original)
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What does content marketing look like when creating more content is no longer enough? In this episode of the DMI podcast, host Will Francis speaks with Chima Mmeje , Senior Content Marketing Manager at Moz , about how marketers can stand out as AI transforms search, content, and the way audiences discover brands. From building direct relationships with audiences to finding genuine demand and using AI without losing your own voice, Chima shares her perspective on where content marketing is headin
Understanding AI Search Visibility (opens the original)
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How does your brand stay visible when search is shifting from rankings and clicks to mentions, citations, and AI-driven answers ? And did you know that AI can't yet read the Javascript on your site? In this episode of the DMI podcast, host Will Francis talks to Aimee Jurenka , founder of SEO Sustainable and AI visibility strategist, about how brands can adapt to discoverability in an AI-powered search world. They chat about the ongoing evolution from traditional SEO to AI visibility, why inbound
Stories From an Entrepreneur (opens the original)
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Ever wondered why some brands earn attention while others get overlooked? In this episode of the DMI podcast, host Will Francis speaks with entrepreneur Ernest Cantillon about what it really takes to build brands people remember. Ernest is co-founder of Black Emerald Irish Whiskey, COO of LYQD - a digital exchange for whiskey casks, and owns the pub Sober Lane in Cork, Ireland. Drawing on his experience across hospitality, food and drink, and e-commerce, Ernest shares the lessons he's learned fr
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