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- Indexed episodes, last 90 days
- 26
- Latest publication
- Aug 27, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
How to Lower Facebook CPM and Improve Ad Efficiency (opens the original)
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How to Lower Facebook CPM and Improve Ad Efficiency Facebook CPM is not a fixed price Meta charges you. It is the result of auction pressure, estimated action rate, ad quality, targeting, and signal strength. When one of those inputs weakens, CPM often rises. Start by diagnosing the cause before changing budgets or audiences. Review CTR, frequency, Quality Ranking, learning status, Pixel/CAPI health, Event Match Quality, and auction competition. For cold prospecting, frequency above roughly 2.5
Duplicating Facebook Ads: Scale Without Losing Control (opens the original)
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Duplicating Facebook ads can speed up testing and scaling, but a copy does not inherit the original asset’s optimization history. Meta generally treats the duplicate as a new asset, so it must collect fresh delivery and conversion data before performance stabilizes. The safest approach is to duplicate with a clear hypothesis. Change one major variable at a time: audience, creative, bid strategy, or budget. If several variables change together, the result becomes difficult to diagnose. Start dupl
Facebook Ad Fatigue: How to Diagnose and Fix It (opens the original)
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Facebook ad fatigue occurs when the same audience sees the same creative too often and performance starts to weaken. Common signals include falling CTR, rising CPC or CPA, higher frequency, and slower conversion growth. The first step is diagnosis. Do not judge fatigue from frequency alone. Compare week-over-week trends and look for several indicators moving together: CTR down, CPA up, frequency rising, reach flattening, and conversion rate declining. For cold audiences, fatigue risk often incre
Facebook Audience Overlap Tool: Find and Fix Overlap (opens the original)
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Facebook audience overlap happens when multiple ad sets target many of the same users. The problem can quietly increase frequency, reduce incremental reach, and make performance comparisons harder to trust. Start by checking overlap inside Meta Ads Manager. Select the audiences you want to compare and use the Audience Overlap view to see how many users are shared. The overlap rate is directional, so compare both ways before making a decision. High overlap is not always bad. A 30-day website visi
Meta Event Match Quality: Why EMQ Matters (opens the original)
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Meta Event Match Quality (EMQ) shows how effectively Meta can match your conversion events to real users. A stronger score usually means cleaner signals for attribution, audience building, and campaign optimization. EMQ depends on the quality and consistency of identifiers sent with each event. High-value signals include hashed email, hashed phone, external ID, fbp, and fbc. A Purchase event with several reliable identifiers gives Meta more matching opportunities than an event sent only with IP
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