HeyJaredAgency Leadership Podcast
Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 24, 2026
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- Earliest in this view
- Aug 6, 2026
Latest episodes
Agency owners need to manage AI like employees (opens the original)
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AI has evolved enough now that one-shotting entire deliverables is tempting, and many people online claim to be doing just that. In this episode, Chip and Gini discuss why that’s a bad idea, and how you can train your AI tool to give you less slop-like content. Chip is fed up with receiving one too many pieces of material with no human thought applied to them, not in preparation, not in editing, not even in the decision to hit send. His take on the broader one-shotting trend is that when the res
The top two traits for new agency hires (opens the original)
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If you’re screening candidates on experience or technical skills, you may be making a mistake. In this episode, Chip and Gini make the case that curiosity and problem-solving are the two traits that separate great hires from mediocre ones, and neither one can be taught from scratch. Most agency skills, from writing a press release to running Google Ads to using AI tools, can be picked up on the job. Curiosity and problem-solving are different: people either arrive with some baseline capacity for
Agency owners need to get their hands dirty with AI (opens the original)
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Some advisers are telling agency owners they don’t need to know AI all that well themselves. They suggest owners go deep on AI for a month or three, then pass the day-to-day to the team and move on with life. In this episode, Chip and Gini explain why that’s backwards, and how owners who step back from AI are making a mistake. Chip’s argument is that AI doesn’t fit the usual delegation model because it’s moving too fast and touching too much of the business to hand off after just a few months of
The audience has (and always will) matter most for PR and marketing leaders (opens the original)
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Times change, but somehow the job hasn’t. In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if you’ve lost sight of the fundamentals underneath it. The episode was sparked by a LinkedIn series from Doug Simon , who asked longtime PR pros what has remained constant in their careers. Gini was asked the question of whether the PESO Model still holds up, and her answer is that
Managing “Shadow AI” at your agency (opens the original)
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Most agency owners probably haven’t thought much about shadow AI (the name for when employees use their personal ChatGPT, Claude, or Gemini accounts to do work). In fact, owners may be doing it as well. In this episode, Chip and Gini walk through what the risks are and how to respond without overreacting. The instinct to crack down is understandable but wrong. Employees are going to use their own tools regardless, often because personal accounts are better trained or more accessible than whateve
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