HeyJaredAfrica Reimagined
A weekly newsletter unpacking the evolving fashion and beauty markets in Africa.
- Indexed issues, last 90 days
- 9
- Latest publication
- Sep 18, 2026
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- Jul 3, 2026
Latest issues
Why Harrods Is Backing African Fashion (opens the original)
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Hello and welcome back to Africa Reimagined! Last week, hundreds of people gathered at The Grill’s roof terrace in Harrods to celebrate the launch of Brand63Africa’s pop-up at the luxury department store. The incredibly oversubscribed event saw celebrities, industry leaders, influencers, founders and critics gather on the top floor of Harrods to support and discover the latest cohort of African brands to land in store. The Brand63Africa pop-up features five carefully selected brands from across
Yoshita 1967’s Historic LVMH Prize Win (opens the original)
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Hello and welcome back to Africa Reimagined! Exactly a week ago, LVMH unveiled the 2026 recipients of the prestigious LVMH Prize in Paris. Julie Kegels won the LVMH Prize; LII was named the winner of the Karl Lagerfeld Prize; and Kenya’s Yoshita 1967 was awarded the Savoir-Faire Prize for outstanding craftsmanship. This was not only a tremendous victory for Yoshita 1967, as it became the first Kenyan brand to reach the finals, but it also marked a major turning point. As part of the award, Yoshi
The Summer of African Fashion Pop-ups (opens the original)
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Welcome back to Africa Reimagined! It’s back-to-school season, and many of us here in London are getting ready for the Autumn. But before we officially bid farewell to summer’26, there’s one thing I’ve been keeping a close eye on over the past few months: pop-ups. I’ve lost count of how many pop-ups I’ve stumbled across whilst bouncing from meeting to meeting in central London or that have inundated my TikTok fyp. But the strategy is clear: African brands are using the pop-up model to go global.
6/54: What Does it Take to Build a Luxury Brand in Madagascar (opens the original)
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Welcome back to Africa Reimagined! Today, we’re back with a long-awaited 54/54 feature. For those who are new here, 54/54 is a series where we spotlight creatives, designers, consultants, businesses, etc. from each of the 54 African nations — basically, I’m on the hunt for cool people who are transforming the continent’s fashion industry. So far, we’ve profiled businesses from Ethiopia, Senegal, <a href="https://africarei
Where is Africa in a Brand's Global Strategy? (opens the original)
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Welcome back to Africa Reimagined!“What does it truly mean to be a global brand?” That’s the question a designer asked me one Wednesday afternoon over Zoom. As a journalist, I’m usually the one with 101 questions, eager to jump inside the mind of a designer or creative and gain granular insight into their world. But that question has been living rent-free in my head for months, not because it’s a complicated one to answer but because it’s a reminder that fashion is political. It always has been.
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