Affiliate for Publicists
A no-bs approach to performance-based PR from two affiliate-obsessed publicists, Kris and Sarah. Hot takes, real talk, and tactical AF tips to help you actually win in affiliate-fueled media.
- Indexed issues, last 90 days
- 13
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest issues
The FTC Is Looking for More Than Just #ad (opens the original)
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FTC compliance is one of those topics everyone in affiliate marketing knows matters.We all know creators need disclosures. We know you should probably put #ad somewhere. We know there are rules and stakes…<img alt="" class="sizing-normal" height=
Who’s Actually Inside That Subnetwork? (opens the original)
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There are a lot of subnetworks inside affiliate marketing.Some are practically table stakes for commerce PR. Others can be fantastic affiliate partners. And some? Let’s just say I want to see the guest list before I let them through the velvet rope.Every subnetwork comes with its own nuances, partner mix and promotional methods, and understanding those differences is a critical part of actually managing an affiliate program versus just approving partners and hoping for the best. <a class="image-
Affiliate Fraud Isn't Always Obvious (opens the original)
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Back in July we shared a post that included industry news regarding the sh*t show that was happening with Phia. <img alt="" class="sizing-normal" height="564" src="https://substackcdn.com/image/fetch/$s_!wG7z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/h
Impact, AWIN, Rakuten… Which One? (opens the original)
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Every few weeks now I get some version of the same email from a publicist.Our client just let us know Rakuten is sunsetting and they’re migrating to Impact soon. Is that the best network?<img alt="TV gif. Mia Talerico as Charlie on Good
What Happens to Affiliate When Nobody Clicks? (opens the original)
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As I wrote the title & subheading my face & auditory sound was something like this: <img alt="" class="sizing-normal" height="270" src="https://substackcdn.com/image/fetch/$s_!31vN!,w_1456,c_limit,f_auto,q_auto:good,fl_lossy/https%3A%2F%2Fsubstack-post-media.s
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